HOLI - THE TRUE COLORS OF FASHION

Posted on 14 June 2016

Move over, dreary grey winters! Sunny summers are back. As usual, a lot of us are ready to kick off the new season with Holi, the festival of colors. It’s a festival that we really connect with, because colors are the very foundation of what we do here at Amazzy. So to acknowledge this Holi, we decided to give you something interesting to think about. So we’re telling you some little known facts about colors in the fashion world.

COLOR TRENDS DON’T HAPPEN, THEY’RE CREATED

When seasons change, so do colors. Something that was popular a few weeks ago suddenly stops being trendy, and something was unpopular becomes the new in-thing. You probably never heard of Pantone. It’s an organization that specializes in forecasting color trends, with professional color-matching systems.

PINKS AND BLUES STARTED OFF IN REVERSE

Some things never change. While pink is the color for gals, blue is what’s considered more suitable for guys. But at the beginning of the 20th century, pink was intended for little baby boys, because it was believed to be a stronger color by the Women’s Institute for Domestic Science in Pennsylvania, USA. Somewhere along the line, the colors got reversed. We’re lucky we live in an era where there are no such guidelines.

WHY JEANS ARE BLUE

Once upon a time, blue jeans didn’t just refer to trousers. The term was used interchangeably for coats, trousers and overalls. It was probably called jeans because the fabric is believed to have originated from Genoa, France. A similar fabric was designed in Nimes, which gave it the name “denim”. The materials were popular among the working class men for their durability. They were dyed with indigo, because it was a much more suitable coloring agent than other chemicals. Indigo made the cloth softer with every wash, because it’s weaker binding strength caused it to strip off during washes, taking threads with it. The more it was used, the more comfortable it became.

NOTHING IS BLACK AND WHITE

In Asian cultures, white is a color of death and mourning while in the west, women wear white on their wedding day to symbolize purity. But it wasn’t always so. Up to the 1840’s, women in the west would wear wedding gowns in the popular colors of the season. Queen Victoria broke the trend by wearing a white gown of her own design to her wedding.

COLORS MAKE THE MAN

During the medieval times, the status and occupation of a person determined what colors he would wear. Red was reserved for nobility, while duller colors like grey were for the worker and peasant class. Purple was the color for emperors and noblemen in Roman times. We bet you’re feeling pretty lucky right now to be living in an era where there are no restrictions on what you can wear. So exercise your freedom right away. Buy some funky clothes in all your favorite colors, and make this Holi a real colorful one!




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